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Data-nomics: The Gravity Theory of Walled Garden Data Trades

by Nicholas Triveri | Feb 20, 2024

That’s a mouthful. And very tasty too. Data trades are happening everywhere, more and more. And market-makers known as cleanrooms are right in the middle of it all. Tom Triscari will trace through the compelling economics of data trades with two guests. You’ll...

Ad Budget, Respect, And Tenure: When CMOs Speak The CFO’s Language, They Keep More And Get More

by Nicholas Triveri | Feb 20, 2024

We all hear the news every year… CMO tenure is less than two years and falling. Some marketers have figured out the alchemy of speaking the CFO’s language. There is no longer any reason to stay in a Venus vs Mars situation. Ian Whittaker is the world’s expert at...

AdTech Valuation 102: A Live HBS Use Case With Sir Martin Sorrell

by Nicholas Triveri | Feb 20, 2024

Bring a shiny apple for your business school professors. Like a blind wine tasting, we will show Sir Martin Sorrell and a special guest, to be announced, summarized financials of a random ad tech company. They are going to take us through their valuation...

Fireside Chat: Public Adtech Players, Valuations, Winning And Losing

by Nicholas Triveri | Feb 16, 2024

Before 2020, there were five non-walled garden public ad tech companies. Now there are more than twenty. Most are trading at well below their IPO price. Who is overvalued or undervalued? Cookie exposure and AI are big deals for AdTech. Laura Martin and Shweta...

Fireside Chat On The Macroeconomic Influences Rippling Across The Adtech Scene

by Rob Beeler | Feb 16, 2024

Macro trends always trickle down, causing advertising to zig and zag. An inverted yield curve has always preceded a recession. Are you prepared either way? Brian Wieser and Tom Triscari will give you some assurances and readiness tips one way or the other.
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