Ad Budget, Respect, And Tenure: When CMOs Speak The CFO’s Language, They Keep More And Get More

We all hear the news every year… CMO tenure is less than two years and falling. Some marketers have figured out the alchemy of speaking the CFO’s language. There is no longer any reason to stay in a Venus vs Mars situation. Ian Whittaker is the world’s expert at bringing CMOs and CFOs closer together. This session will feature a live therapy session highlighting how CMOs and CFOs can get on the same page.