Too good to be true, too big to fail: Looking at Ad Tech’s market distorting effects from public markets to venture capital.

We just heard from the world’s top AdTech investors. In this session, we’ll take a view from the outside of AdTech back in. Joe Marchese sits on the board of several companies. He knows advertising, media and adtech inside and out. But now he places venture bets in other areas. It can be argued that the public and private markets are being driven almost entirely by advertising and AI, but that the role of AdTech in getting credit for demand vs creating demand has impact up and down the economic value chain. What are the lessons and opportunities for venture investing today based on this? Does AdTech work for start-ups?