Consumers Are Millions of Walled Gardens, making the economic trade-off of value exchange stick is the hard part

Walled Garden business models eat up 80% of global ad spend. Their share is heading toward 90% by the end of the decade. Publisher data is mostly walled off now, or at least they have tall enough hedgerows. Streaming+ players are all walled gardens full of 1st party data fruits. The same goes for retail media. Advertisers are building as much consented 1st-party as fast as they can. And the government is building walls for consumer data. Jamie Barnard has forgotten more about data privacy than most people know. After his fireside chat with Kathryn Farrara, and Alysa Hutnik you’ll know what they know.