Todd Parsons joined Criteo as Chief Product Officer in August 2020. He is responsible
for product strategy and new product innovation to diversify and transform Criteo’s
platform offerings. For over a decade, Todd has built marketing solutions at the
intersection of consumer identity and data. Before Criteo, his team established
OpenX as the first people-based programmatic marketplace. As CPO of SocialCode,
Todd developed products to activate and measure first-party audiences across
Facebook, Amazon, YouTube and other platforms. Earlier, Todd led Acxiom’s
Marketing Services business and founded two venture-backed startups: Aditive,
acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media
measurement and analytics.