Eric Franchi is a General Partner at Aperiam, the leading venture capital fund for the advertising technology sector. He has spearheaded the fund’s investments in over 70 startups, including Transmit, Audigent, ID5, Kevel, tvScientific, Rembrand, and Sincera.

Prior to Aperiam, Eric co-founded Undertone, a pioneering ad tech firm known for its integration of creative design with cutting-edge technology. Perion acquired Undertone for $180 million in 2015.

Eric co-hosts the Marketecture podcast, a weekly show that delves into the latest developments in advertising technology and features discussions with prominent industry figures. He is deeply committed to leveraging technology for social good and most recently co-led BeTheDifference, an initiative aiming to utilize advertising technology and digital media to amplify humanitarian efforts in Israel.

A Penn State University alumnus, Eric lives in New Jersey with his family and is a passionate practitioner of Brazilian Jiu-Jitsu.