Ari Paparo

Founder and CEO, Marketecture

Ari is a serial entrepreneur and veteran product manager. He is currently
the founder and CEO of Marketecture, a B2B content site and podcasting

Ari is a well-known expert in the advertising technology world. He was the
co-founder and CEO of Beeswax, an innovative ad tech platform that
created the industry’s first Bidder-as-a-ServiceTM. Beeswax was acquired
by Comcast in 2021.

Previously, Ari has held several product leadership positions in the ad
tech and marketing tech sectors, most recently as EVP of Product
Management for Bazaarvoice, a publicly traded SaaS company that
enables retailers and brands to better connect to their consumers through
ratings, reviews, photos, and other user-generated content. Formerly, he
was the Director of Product Management at Google’s DoubleClick business
and the head of product management for AppNexus.

Ari was the primary author of the VAST (Video Ad Serving Template)
specification for online video and the patent holder for Nielsen’s Digital
Advertising Ratings (“DAR”). He is a frequent contributor to AdExchanger,
Insider and other industry publications as well as a speaker at advertising
industry conferences.

He lives in New York City with his wife and two kids.