Retail Media/Commerce Media Is The Hot Spot Place To Be
Worldwide retail media spending will hit $140 billion this year, according to eMarketer’s most recent forecast. For advertisers, they are shifting focus toward the best places to get the audience targeting job done sans cookies — retail media is one of the go-to places for media money to flow. In this fireside chat interview, Ari Paparo takes us on a journey with three of the world’s top subject matter experts — Todd Parsons Chief Product Officer at Criteo, Elizabeth Donovan, Head of the Marriott Media Network, Global Ad Revenue and Leora Kelman Partner at Boston Consulting Group.