Ad Budget, Respect, And Tenure: When CMOs Speak The CFO’s Language, They Keep More And Get More. A Fireside Chat with Bob Lord

We all hear the news every year… CMO tenure is less than two years and falling. Some marketers have figured out the alchemy of speaking the CFO’s language and vice-versa. There is no longer any reason for CMOs and CFOs to live on Venus vs Mars. Brian Wieser knows how to bridge the gap. You’ll see a real-time approach to this new lexicon with nothing lost in translation when he digs in with Bob Lord.